AJABENG is a Ghanaian unisex brand birthed at the intersection of minimalism and contemporary African art and culture. The brand combines these two seemingly tangential elements to create an aesthetic that captures both the purity of minimalism and the vibrancy of African culture. Inspired by the flamboyance of traditional African womenswear, the do-it-yourself style of Accra’s streetwear scene and the bold geometry of Art Deco architecture, AJABENG experiments with both feminine and masculine design elements to create an aesthetic that as experimental as it is conservative.
