SELFI is a Cape Town based ready to wear clothing brand specializing in creating sustainable, bespoke ethical apparel and accessories. The name SELFI was taken from the word self and motivates self empowerment and self betterment. Each collection is meant to tap into a essence of the self which is natural and authentic. SELFI is housed in its lifestyle concept store in the heart of Cape Town, South Africa, selling annual collaborations with leaders in the South African creative sphere.
