About The Folklore Marketplace

The leading marketplace to discover African designer brands.

Choose Your Shopping Experience

We partner with brands and retailers around the world to help global customers better discover new brands and products, and provide options of where you can buy them online.

About The Marketplace

The Folklore Marketplace is a discovery shopping platform that provides global customers with one central location to browse products from African and diasporic designer brands sold across multiple e-commerce sites.

Discover Brands

Discover a curated selection of top African and diasporic designer fashion, accessories, beauty, and home brands.

Browse Products

Browse all the products from your favorite brands sold across multiple retail sites in one central location.

Price Comparison

Search a style name to compare pricing across several retail platforms to get the best deal possible.

Stay Informed

Find the latest global trends, news, interviews, and products from the new leaders of design.

The Folklore Marketplace

A Better Way To Discover

We aggregate product images, pricing, and descriptions from dozens of websites and merchandise them by brand, retailer, category, country, and other attributes.

Our Values


Fostering relationships and engagement among individuals and corporations striving to see our community win.


Facilitating valuable and long-lasting connections between brands and global customers and partners.

Diversity and Inclusivity

Providing the world with opportunities to amplify African and diasporic creativity, and champion inclusivity.


Developing streamlined supply chain systems that expand jobs, entrepreneurship, manufacturing, and the African economy.


Creating solutions that have a positive impact on the way brands, retailers, and consumers engage in conscious commerce.


Celebrating and undertaking innovation as a means to develop a better and more sustainable society.

About The Folklore Group

The Folklore Group is the leading commerce company empowering African designer brands. The company operates a conglomerate of B2B, consumer, and media products that enable the global ecosystem to seamlessly discover, connect with, and shop African and diasporic designer brands.

Nurturing The Future Leaders of Design

The Folklore Group provides the industry’s next frontier of brands with access to opportunities that encourage scalability and fuels them to compete globally. Our mission is to use technology and community to connect brands, customers, and partners that value sustainability and innovative design.

Discover Our Other Platforms

The Folklore Connect

The Folklore Connect is a wholesale e-commerce platform that empowers global retailers to discover and shop African and diasporic designer fashion and lifestyle brands.

The Folklore Edit

The Folklore Edit is the leading online media platform to discover industry analysis, interviews, news, runway coverage, and trend articles related to the design industry in Africa and the diaspora.