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Sustainability
Discover brands that preserve the planet, prioritize healthy lifestyles, and give back to their communities
Diversity
Shop the largest selection of diverse owned brands on the planet and support the communities you love
Innovation
Uncover brands that use forward thinking design techniques, unique materials, and quality ingredients
Globalization
Your passport to easily shop global brands across 40 countries with the lowest shipping rates possible
Get the most out of your membership. Our team partners with you throughout your journey to ensure a smooth onboarding experience, answer questions and share best practices.
Brand Discovery Marketplace
Product Discovery Marketplace
Directly Message Brands
Request Product Samples
Place Orders Online
Request Meeting Appointments
Pay With Debit & Credit Cards
In-person Buying Events
Video Conferencing
Brand Discovery Marketplace
Product Discovery Marketplace
Directly Message Brands
Request Product Samples
Place Orders Online
Request Meeting Appointments
Pay With Debit & Credit Cards
In-person Buying Events
Video Conferencing
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Access brands to suit your customers
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Live events and showcase opportunities have been incredibly valuable for us. They not only allow us to connect face-to-face with industry professionals but also provide a great chance to engage with our peers, share experiences, and explore ways to uplift one another.”
FANG NYC
United States
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The Folklore Connect offers an opportunity for our brand to gain exposure to a wider audience of retailers and potential customers, and bring our unique products to even more homes.
Casa Amarosa
United States
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Being on The Folklore Connect has been easy to navigate with the brand discovery tool on the platform, payment systems, and impeccable client service. The platform has made it easy to invest in diverse brands and I appreciate the team for their contribution in showcasing African talent to the world.
NKASIOBI
United States
Brands Supported
Transactions Processed
New Connections Made
It's free! Retailers pay absolutely no cost to join the platform and place orders. No hidden fees. Completely free.
All retailers must apply using the retailer registration page to be considered for an opportunity to join the platform. Only retailers that are accepted will have access to view our brands and their products and place orders. We review applications on a rolling basis.
The retailers using the platform consist of small boutiques and enterprise retailers selling men’s and women’s fashion, accessories, beauty, home, wellness, hygiene, and kids & baby brands. All retailers that apply or have been invited to use the platform have been vetted and approved by The Folklore.
There are a number of factors we consider when selecting the retailers we invite to join the platform. These factors include: being in business for at least two years, verifiable history of selling quality and superior products and brands, and contemporary or high-end price point. Although these are not the only factors we consider and we will occasionally consider retailers that do not meet all of the requirements, however, this is the primary way we evaluate.
The Folklore’s technology, event, and community offerings are designed to serve small to medium size consumer goods brands that sell products across men’s and women’s fashion, accessories, beauty, home, wellness, hygiene, and kids & baby.
We have brands from around the world, however what makes us special is that we have a large selection of diverse-led and sustainable brands that are based in emerging markets like Africa, South America, Asia, and the Caribbean. We are unlocking access to underserved entrepreneurs you probably wouldn’t have discovered until now.
Brands can invite their current retail partners to have their application fast tracked using a special retailer invite link. Being invited by a brand using the platform will increase your chances of acceptance dramatically.
Applications will be reviewed in the order they were received. You will be notified in 2-3 business days if you are accepted to join the platform.
You will receive an email notification with registration instructions. Once you have registered, you are all set to browse brands and start ordering!
Join The Folklore
The Folklore is always looking for new brands, retailers, and service providers to join our membership community.
