Shop With Purpose
The Folklore Shop is the premier e-commerce destination for conscious consumers to discover and shop the greatest selection of sustainable, diverse, and innovative global brands.
What Makes Us Special
The Folklore Shop empowers global customers with access to discover contemporary, independent brands from over 40 countries that align with our mission to promote sustainability, diversity, and innovation. We enable customer to browse products and brands by country, the founder’s race and gender identity, and business practices to support the communities and values they cherish most.
Support the Communities You Love
What We Offer
The Folklore Shop makes it easier and more cost effective to order and receive products from independent brands located in emerging global markets like Africa, South America, Asia, and the Caribbean, while also introducing you to local brands located right in your backyard.
Shop According to Your Values
Our Parent company
The Folklore Group
The Folklore Shop is owned and operated by The Folklore Group. Entrepreneur Amira Rasool founded TFG in 2018 with a mission to economically empower diverse communities and entrepreneurs in emerging markets.
In addition to The Folklore Shop, TFG operates The Folklore, a membership community for independent brands to learn, connect, sell, and thrive. The Folklore provide global brands with marketplace technology, education, and community resources to grow their business, while enabling retailers and service providers to collaborate better with emerging brands.
Our Values
Community
Fostering relationships and engagement among individuals and corporations striving to see the members of our brand community win.
Connectivity
Facilitating valuable and long-lasting connections between brands and global customers and partners.
Diversity and Inclusivity
Providing the world with opportunities to amplify diverse groups and champion inclusivity.
Growth
Developing streamlined supply chain systems that expand jobs, entrepreneurship, manufacturing, and the economy.
Impact
Creating solutions that have a positive impact on the way brands, retailers, and consumers engage in conscious commerce.
Innovation
Celebrating and undertaking innovation as a means to develop a better and more sustainable society.
Join The Folklore Shop
We are always looking for new brands to join the marketplace and become a part of our wider membership community.