The Folklore Marketplace

The Destination to Discover African Brands

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Discover Brands

Discover a curated selection of top African and diasporic designer fashion, accessories, beauty, and home brands.

Brands to Discover

SOUTH AFRICA

SELFI

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NIGERIA

ORANGE CULTURE

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SOUTH AFRICA

HOUSE OF GOZDAWA

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NEW

The Summer Shop

Find everything you need to perfect your summer style with warm-weather pieces from Andrea Iyamah, Wales Bonner, Lemlem and more

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Matching Sets

Summer Whites

The Sustainable Edit

Festival Fashion

Mini Bags

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Atlas Label

The South African swimwear brand created for those that desire timeless style and comfort. Featuring clean and classic lines crafted using traditional production methods that honour the origin of each piece.

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THE DIASPORA

UNITED STATES OF AMERICA

From the fashion capital of New York to Detroit and Chicago, discover the designers elevating contemporary fashion, beauty and jewelry in the United States

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READ

The Folklore Edit

The Edit: The Designers Leading Africa's Gender-Neutral Fashion Movement
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The Q&A: Vavvoune's Valérie Blaise On Using Solitude To Inspire Creativity
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The Edit: Five Cape Town-Based Brands To Discover And Shop
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5 Contemporary US Boutiques to Discover African and Black-Owned Designer Brands
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The Q&A: Travis Obeng-Casper Of Ajabeng
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Fashion Capital: How Johannesburg Became The Center Of South African Fashion
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Thebe Magugu And Wanda Lephoto Join Forces For New Initiative Project 16.1.C
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Saul Nash And Mmusomaxwell Are International WoolMark Prize 2022 Winners
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The all-inclusive concept shop for luxury fashion featuring emerging and established designers from around the world

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