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My Folklore
Discover the latest trends, new brands to know, designer interviews and industry news
Top Picks From The Folklore’s Founder to Elevate Your Wardrobe
If you’re looking to invest in fashion that’s both stylish and meaningful, these selections from The Folklore Shop are a perfect place to start
Refine Studios: The Jewelry Brand Redefining Affordable Luxury
Elevate your style with the Lagos-based brand’s timeless, non-tarnish gold-plated jewelry that blends craftsmanship with everyday elegance
The Edit: 5 Must-Know Nigerian Brands Making Waves in Fashion
From resort-ready dresses to artisanal handbags and elegant jewelry, these brands offer diverse products that highlight the beauty of African creativity
Why Inola Ojen Is the “It” Designer Shoe Brand You Need in Your Wardrobe
With designs that blend functionality, comfort, and style, the US brand offers shoes for fashion-forward individuals
On Trend: Must-Have Denim Pieces from Untourage The Label
Known for its unconventional aesthetic, Untourage The Label merges classic denim silhouettes with bold treatments to create designs that are right on trend
How It’s Made: Turkish Accessories Brand K’ai & Vrosi’s Woven Bags
Get an insight into the materials, craftsmanship and processes that go into creating the handmade products
The Edit: 4 Latinx-Owned Brands to Know This Hispanic Heritage Month
Discover and shop a lineup of Latinx-owned brands across women’s fashion, hair care, and kid’s clothing that celebrate culture and heritage
The Q&A: k-apostrophe’s K’era Morgan on Embracing Art for the Everyday
Discover how the artist turns her vibrant paintings into unique home décor
A Message From the CEO
As The Folklore Shop launches, CEO Amira Rasool shares our mission to connect sustainable, diverse, and innovative brands with conscious consumers