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My Folklore

Discover the latest trends, new brands to know, designer interviews and industry news

The Q&A: K’era Morgan of k-apostrophe

The Q&A: k-apostrophe’s K’era Morgan on Embracing Art for the Everyday

Discover how the artist turns her vibrant paintings into unique home décor
A Message From the CEO

A Message From the CEO

As The Folklore Shop launches, CEO Amira Rasool shares our mission to connect sustainable, diverse, and innovative brands with conscious consumers