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My Folklore
Discover the latest trends, new brands to know, designer interviews and industry news
On Trend: Must-Have Denim Pieces from Untourage The Label
Known for its unconventional aesthetic, Untourage The Label merges classic denim silhouettes with bold treatments to create designs that are right on trend
How It’s Made: Turkish Accessories Brand K’ai & Vrosi’s Woven Bags
Get an insight into the materials, craftsmanship and processes that go into creating the handmade products
The Edit: 4 Latinx-Owned Brands to Know This Hispanic Heritage Month
Discover and shop a lineup of Latinx-owned brands across women’s fashion, hair care, and kid’s clothing that celebrate culture and heritage
The Q&A: k-apostrophe’s K’era Morgan on Embracing Art for the Everyday
Discover how the artist turns her vibrant paintings into unique home décor
A Message From the CEO
As The Folklore Shop launches, CEO Amira Rasool shares our mission to connect sustainable, diverse, and innovative brands with conscious consumers