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At The Folklore, we are dedicated to diversifying the retail landscape by spotlighting exceptional Latinx-owned brands that blend cultural heritage with contemporary design. From sustainable fashion and jewelry to inclusive beauty and childrenswear, these brands are making waves across various industries.
In this edit, we highlight the creativity and innovation of brands such as Sara & Flora, ARMANTIA, Pink Root Products, and Mixed Up Clothing – each a testament to the vibrant contributions of Latinx entrepreneurs. Their offerings celebrate culture, identity, and craftsmanship, while fostering a deeper connection to communities and traditions.
Shop all Latinx-owned brands here
Sara & Flora is a celebration of Colombian craftsmanship, sustainability, and the belief that jewelry can be both beautiful and impactful. Drawing inspiration from the beauty of nature and everyday life, Sara & Flora crafts jewelry that not only captivates with its elegance but also conveys a deeper message. Each piece is handcrafted by master artisans from Santander with decades of experience, using recovered materials from its workshop to minimize waste. Every Sara & Flora creation reflects the brand’s commitment to the natural world, expressing the cycles of life through art, color, and the environment.
Colombian swimwear and resortwear brand ARMANTIA creates vibrant and timeless summer pieces for the conscious woman who embraces elegance, adventure, and harmony with nature. Each collection is crafted with care, transforming natural fibers into sophisticated swimwear that can be worn both in and out of the water. ARMANTIA’s commitment to sustainability goes beyond materials: garments are made with high-quality recycled fabrics and produced upon request to reduce waste. The brand also collaborates with skilled artisans from different regions, shining a spotlight on their preservation of ancestral techniques and contributing to the livelihoods of local communities across Colombia.
With a personal understanding of the struggles posed by years of relaxer and heat usage on hair, Dominican-American Mariel Mejia’s own journey led her to the path of natural solutions. She began crafting homemade recipes in her mother’s kitchen, striving to rejuvenate her hair’s health. Fueled by her passion for transformative and natural formulas, the New York native created Pink Root Products with a mission to guide individuals, much like herself, in embracing their natural hair. Carefully selected ingredients cater to a spectrum of hair textures, from wavy to curly, kinks, and coils, aiming to restore and promote new growth by infusing nutrient-rich and organic elements into each meticulously crafted formulation.
Mixed Up Clothing is a vibrant childrenswear brand founded by Sonia Smith-Kang, a proud Latina who blends her Afro-Latinx heritage into each design. Born to a Mexican mother and African American father, Smith-Kang grew up immersed in diverse cultures, and her global experiences as a multiracial woman and mother of four have deeply shaped her vision to create Mixed Up Clothing to reflect the beauty and diversity of multicultural life. The brand’s goal is simple: to tell stories through fashion. Smith-Kang sources fabrics and trims from around the world, transforming them into playful, everyday pieces that celebrate heritage and culture. Each piece invites kids to embrace their roots and connect with the rich, diverse world around them.
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