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Discover the latest trends, new brands to know, designer interviews and industry news

Conscious Fashion, Deadstock Fabric and Craftsmanship: Trend or the New Normal?
Industry Insights

Conscious Fashion, Deadstock Fabric and Craftsmanship: Trend or the New Normal?

Embracing slow fashion and using upcycled fabric: popular trend or solution to make fashion more sustainable?
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The Rise of E-Commerce Platforms and the Impact on African Designers
Education

The Rise of E-Commerce Platforms and the Impact on African Designers

How they are rewriting the retail playbook and strengthening the business models of African brands for key export markets.
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Inside The Folklore London Experience in Collaboration With AMAKA
Events

Inside The Folklore London Experience in Collaboration With AMAKA

Take an insider look into an event bringing together brand owners, industry leaders, and creative entrepreneurs for an evening of inspiration, connection, and empowerment.
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4 AI-Driven Marketing Tools That Brands Should Know About
Industry Insights

4 AI-Driven Marketing Tools That Brands Should Know About

Upgrade your marketing with AI tools to help you craft better content, understand your audience, and streamline your workflow
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How American Brand Zena Ziora’s Handcrafted Italian Shoes are Redefining Luxury Footwear
Member Stories

How American Brand Zena Ziora’s Handcrafted Italian Shoes are Redefining Luxury Footwear

The Folklore spoke to founder Chiso Osuji about her vision and bringing handmade Italian craftsmanship to every woman
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What’s New at The Folklore: Latest Product Updates and Features

What’s New at The Folklore: Product Updates and Features to Boost Your Brand’s Success

Introducing Brand Messaging, direct links and more exciting updates for users on The Folklore platform
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Inside The Folklore Plus One Community Dinner, A Night of Connection and Collaboration

Inside The Folklore Plus One Community Dinner, A Night of Connection and Collaboration

An intimate gathering designed to celebrate community, foster collaboration, and ignite inspiration among creative entrepreneurs
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A Message From the CEO

A Message From the CEO

As The Folklore Shop launches, CEO Amira Rasool shares our mission to connect sustainable, diverse, and innovative brands with conscious consumers
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ARISE Fashion Week Announces Designers and Dates for 2023

ARISE Fashion Week Announces Designers and Dates for 2023

The 20th edition of the event will take place in Lagos in February.
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Join The Folklore

The Folklore is always looking for new brands, retailers, and service providers to join our membership community.

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