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The Folklore Edit

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Change for Good: Five Creatives Shaping a More Equitable African Fashion Future

These five changemakers are proving that fashion can be a force for good. Through mentorship, artisan empowerment, sustainable practices, and advocacy, they’re building a more ethical and inclusive African fashion industry. Meet the visionaries behind Lagos Fashion Week, Orange Mentorship, Mifuko Trust, Elexiay, and A A K S.

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Change for Good: Five Creatives Shaping a More Equitable African Fashion Future
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Change for Good: Five Creatives Shaping a More Equitable African Fashion Future
Industry Insights

Change for Good: Five Creatives Shaping a More Equitable African Fashion Future

These five changemakers are proving that fashion can be a force for good. Through mentorship, artisan empowerment, sustainable ...
Read more
Collage featuring five African beauty founders from The Folklore 50 Africa, including the creators of Arami Essentials, 54 Thrones, R&R Skincare, Skin Gourmet, and Suki Suki Naturals — each known for clean, culturally rooted skincare innovations.
Industry Insights

The Folklore 50 Africa: Beauty Founders Who Are Redefining Ritual and Radiance

Meet five visionary African beauty founders transforming skincare with purpose. From raw, edible formulas to minimalist self-ca...
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Collage of five African interior brands from The Folklore 50 Africa: minimalist wood furniture from Studio Badge, Moroccan candles by Côté Bougie, textile art from Something Good Studio, vibrant chairs by ile ila, and handcrafted ceramics by Jade Paton.
Industry Insights

Elevated Spaces, Rooted Stories: 5 Brands Reimagining African Interiors

Discover five visionary women-led brands redefining African interiors through furniture, scent, textiles, and ceramics. These c...
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Collage of five influential African menswear designers featured in The Folklore 50 Africa: Lukhanyo Mdingi, Wanda Lephoto, Laduma Ngxokolo, Rich Mnisi, and Ifeanyi Nwune, each celebrated for fusing heritage and innovation in fashion.
Industry Insights

Menswear Designers Reshaping the Narrative

Meet the menswear designers redefining African fashion and masculinity. These five visionaries are using tailoring, streetwear,...
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The Folklore 50 Africa: Accessories Designers Making Statement Pieces
Industry Insights

The Folklore 50 Africa: Accessories Designers Making Statement Pieces

Accessories are taking center stage in African fashion, with a new generation of designers transforming jewelry and handbags in...
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Collage featuring the five womenswear designers selected for The Folklore 50 Africa campaign, representing African fashion innovation and creative leadership.
Events

The Folklore 50 Africa: Spotlight on Womenswear Designers

The Folklore 50 Africa honors five visionary womenswear designers whose work is reshaping fashion through bold storytelling, cu...
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Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence
Industry Insights

Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence

The Folklore 50 Africa celebrates 50 visionary individuals and brands reshaping culture and commerce across the continent — fro...
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4 AI-Driven Marketing Tools That Brands Should Know About
Industry Insights

4 AI-Driven Marketing Tools That Brands Should Know About

Upgrade your marketing with AI tools to help you craft better content, understand your audience, and streamline your workflow
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Gracemade’s Journey of Faith and Fashion with Founder Jasmine Rennie
Industry Insights

Gracemade’s Journey of Faith and Fashion with Founder Jasmine Rennie

How the LA brand strikes a balance between modesty and self-expression with minimalist designs.
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