4 AI-Driven Marketing Tools That Brands Should Know About

Emerging technologies, such as Artificial Intelligence (AI), are changing the way businesses operate today, offering unprecedented opportunities for innovation and growth. Therefore, staying ahead of the curve is essential for brands striving to maintain a competitive edge. 

By tapping into the medium of AI-driven tools and solutions, brands can unlock a lot of data and benefits, ranging from enhanced efficiency and productivity to deeper customer insights and improved decision-making. From crafting personalized marketing messages to optimizing operations and streamlining workflows, AI empowers brands to adapt to changing market dynamics, drive customer engagement, and ultimately, achieve sustainable success in an increasingly digital-centric world.

Incorporating these AI-driven marketing tools into your strategy can help streamline processes, improve efficiency, and drive better results across various marketing channels. From crafting compelling messages to monitoring brand sentiment and optimizing content for search engines, these tools offer valuable insights and capabilities to help brands thrive in today’s increasingly digital landscape.

From writing better marketing copy to tracking your brand mentions and creating stunning product photos, discover some AI tools that can help streamline your workflow, below. 

Phrasee
For crafting compelling marketing messages

What it does: Phrasee harnesses the power of AI to craft, test, and optimize marketing messages, ensuring maximum engagement while maintaining your brand’s voice. It analyzes audience personas, product lines, and brand guidelines, and uses AI to generate copy unique to your audience.

Key features: Advanced algorithms analyze language patterns to generate engaging copy, increasing open rates and conversions across email marketing campaigns.

Why it’s useful: By automating the process of message creation and optimization, Phrasee empowers brands to deliver compelling content consistently, driving customer engagement and loyalty.

Brand24
For real-time brand monitoring and analysis

What it does: Brand24 offers real-time analytics, tracking brand mentions across social media platforms and the web to gauge customer sentiment and brand perception.

Key features: Advanced sentiment analysis tools help provide insights into how customers perceive your brand, allowing for timely responses to both positive and negative feedback.

Why it’s useful: By monitoring brand mentions and sentiment in real time, Brand24 enables brands to proactively manage their online reputation, identify emerging trends, and capitalize on marketing opportunities.

Frase
For SEO-friendly content creation

What it does: Frase leverages AI to optimize content for search engines, providing insights into competitor strategies and generating outlines for SEO-friendly content creation.

Key features: Advanced natural language processing algorithms analyze search intent and competitor content to generate SEO-optimized outlines, helping brands rank higher in search engine results.

Why it’s useful: By automating the process of content ideation and optimization, Frase.io enables brands to create high-quality, SEO-friendly content efficiently, driving organic traffic and improving search engine visibility.

Magic Studio
For advanced image editing

What it does: Magic Studio uses AI technology to automate image editing tasks, such as background removal and image generation, for professional-looking product photos.

Key features: Advanced image recognition algorithms automatically remove busy backgrounds, enhance colors, and generate images from text descriptions, streamlining the image editing process.

Why it’s useful: By automating image editing tasks, Magic Studio saves time and resources while ensuring consistent, high-quality visuals across marketing channels, enhancing brand aesthetics and driving engagement.