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The Folklore is a platform and community empowering small brands to grow faster, save more, and sell globally through the power of commerce and shipping technology. We provide emerging brands with software to better transact with global customers; enabling them to seamlessly receive and manage wholesale and consumer orders, process global payments, and create discounted shipping labels.
Our technology solutions empower brands to better connect with global consumers, retailers and service providers who are eager to find simple solutions to the difficulties of cross border transactions. We were created to serve fashion, beauty, home, kids, and lifestyle brands that have global growth ambitions and the drive to match, but have lacked affordable, easy-to-use solutions and the support to propel them forward in this competitive global market.
More than offering technology, we provide brands with access to a global community and educational resources designed to support their business journey from the idea staged through the growth stage. We offer brands the opportunity to grow their network and meet fellow entrepreneurs through our members only digital channels and global events, while also providing exclusive business guides, webinars, and mentorship opportunities.
The Folklore is leading a movement to put the power of global commerce in the hands of small brands with big ambitions.
The Folklore provides solutions for brands. We are also available for retailers, freelancers, and manufacturers.
The Folklore for Brands: The Folklore is designed to serve small consumer goods brands that sell products across men’s and women’s fashion, accessories, beauty, home, wellness, hygiene, and kids & baby. If you are thinking about starting a brand or have already launched a brand in these industries, this is the community for you. Brands can use our commerce tools, community resources, and educational opportunities.
The Folklore for Retailers: Our wholesale marketplace is designed to help retailers of all sizes discover and source fashion, beauty, home, and lifestyle products from a collection of diverse,sustainable, and innovative global brands. Retailers can browse the marketplace and easily submit orders and payment.
The Folklore for Service Providers: Freelancers and manufacturers can showcase their talents on The Folklore Source and connect directly with our community of global brands to find new client leads, manage projects, accept payment, and streamline communication.
The Folklore was founded in 2018 by Amira Rasool.
The Folklore was founded in 2018 by Amira Rasool.
Amira Rasool is the Founder and Chief Exectuive Officer of The Folklore.
Please visit our Contact Page for information about how to get in contact with us.
For all brand related inquiries, please email membership@thefolklore.com
For all retailer related inquiries, please email retailers@thefolklore.com
For all service provider inquiries, please email source@thefolklore.com
For all press related inquiries, please email press@thefolklore.com
For all other inquiries please email contact@thefolklore.com
The Folklore is a global community empowering emerging brands to learn, connect, and grow through innovative commerce technology and tailored support that saves money and time. The company’s software and commerce technology helps global brands manage and grow their consumer and wholesale businesses, save on shipping products and materials, source talent, and access capital, while enabling retailers and service providers to discover and work with a more diverse and global network of brands.
In addition to technology, brands have access to educational content and community events designed to help navigate their business from inception through the growth stage. Monthly in person and digital programming and community groups are designed for brands to connect, support, and build together.
The Folklore is democratizing access to essential tools all brands need to win. We specialize in giving small business owners in emerging markets and often overlooked and underfunded communities resources to lessen the stress and cost of entrepreneurship.
Brands can join The Folklore in three simple steps:
The Folklore is designed to serve small consumer goods brands that sell products across men’s and women’s fashion, accessories, beauty, home, wellness, hygiene, and kids & baby. If you are thinking about starting a brand or have already launched a brand in these industries, this is the community for you.
The Folklore offers different pricing tiers depending on the level of service, features, and the needs of the brand. The three different membership options are:
The Folklore Essentials: $39/monthly or $375/annually – Perfect for small businesses that need essential tools to manage operations, grow business knowledge, and build network
The Folklore Plus: $1,800/annually or $1,075/bi-annually – Invite only for small businesses who are further along in their journey and are looking for more hands on support
The Folklore Premium: $3,700/annually or $2,175/bi-annually – Invite only for small businesses who are further along in their journey and are looking for more hands on support
Joining The Folklore provides a range of benefits that will help emerging brands. You can find the full list of features here and key benefits below:
The Folklore offers a 14-day free trial period to test out the platform and our resources.
We charge transaction fees when orders, services, or shipping labels are processed on our platform. Transaction fees vary based on the plan you are on and are deducted from the net cost of transactions. Transaction fees are automatically deducted from any payouts before money is sent to brands. There are no transaction fees on wholesale orders placed through guest checkout or that were placed by a retailer that the brand invited to join or has as an existing retailer.
Wholesale Transaction fees:
Consumer Transaction fees:
A total of 37.9% or 42.5% + $0.30, which includes:
Source Transactions:
Shipping Transactions:
For consumer orders, shipping fees are determined based on the region, weight, and destination of the shipment. Below is the standard shipping rate structure:
Free Shipping Thresholds:
Customers can qualify for free shipping when their order exceeds the specified regional thresholds (e.g., $250 for the United States, United Kingdom, and Canada).
Members who opt for an annual membership save 20% on the total cost of their subscription.
Brands must be invited to join our invite only plans. We evaluate brands based on the maturity of the business and the goals they are looking to accomplish. Brands have to first be an Essentials member to be considered to upgrade to our invite only plans. We frequently assess new members who join The Folklore for upgrade opportunities. If you are selected, you will receive an email from our team.
The Folklore provides brand members with commerce solutions, shipping solutions growth opportunities to scale their business and better collaborate with business partners. Members can login to our technology portal to access all of our commerce software and shipping solutions, member benefits, and community resources.
It's free! Retailers pay absolutely no cost to join the platform and place orders. No hidden fees. Completely free.
All retailers must apply using the retailer registration page to be considered for an opportunity to join the platform. Only retailers that are accepted will have access to view our brands and their products and place orders. We review applications on a rolling basis.
The retailers using the platform consist of small boutiques and enterprise retailers selling men’s and women’s fashion, accessories, beauty, home, wellness, hygiene, and kids & baby brands. All retailers that apply or have been invited to use the platform have been vetted and approved by The Folklore.
There are a number of factors we consider when selecting the retailers we invite to join the platform. These factors include: being in business for at least two years, verifiable history of selling quality and superior products and brands, and contemporary or high-end price point. Although these are not the only factors we consider and we will occasionally consider retailers that do not meet all of the requirements, however, this is the primary way we evaluate.
The type of brands who use our platform are small consumer goods brands that sell products across men’s and women’s fashion, accessories, beauty, home, wellness, hygiene, and kids & baby.
We have brands from around the world, however what makes us special is that we have a large selection of diverse-led and sustainable brands that are based in emerging markets like Africa, South America, Asia, and the Caribbean. We are unlocking access to underserved entrepreneurs you probably wouldn’t have discovered until now.
Brands can invite their current retail partners to have their application fast tracked using a special retailer invite link. Being invited by a brand using the platform will increase your chances of acceptance dramatically.
Applications will be reviewed in the order they were received. You will be notified in 2-3 business days if you are accepted to join the platform.
You will receive an email notification with registration instructions. Once you have registered, you are all set to browse brands and start ordering!
All manufacturers and freelancers can apply to join Source as long as they provide services in accordance with our existing service categories.
Freelancers that provide any of the following services: Marketing, Web Media & Design, Business & Finance, Production, Creative Services
Manufacturers that provide any of the following services: CMT (Cut, Make, Trim), Cutting, Fabric Sourcing, Pattern Making, Product Development, Sample Making, Sewing, Techpack, Trimming
It is free for service providers to join Source.
Service providers will be charged a fee of 7.7% + 15¢ for every payment received from a brand through Source.
Source is a talent marketplace where vetted service providers can list services to attract new brand client leads. Service providers can respond to custom quote requests, create and manage projects, receive payment, and communicate with brands. Each Service provider will have their own profile page that showcases their rates, services offered, location, language, skills, and certifications. Based on services offered, their profile will be listed in either our freelancer or manufacturer marketplace for brands to discover. Payment for projects are submitted for all projects through card and digital wallet payment.
In order to join Source, service providers must apply to join the platform using the application form on The Folklore website. All applications will be reviewed by our team and service providers that are accepted will receive an email confirming their acceptance with details on how to create their account.
The service provider application requests information that allows our team to evaluate whether a service provider’s work experience, services, and pricing align with the needs of the brands using the platform to source service providers. Each application also requests a reference from a previous client/employer that the service provider has done business with.
There are two simple steps for service providers to complete registration once approved to join Source:
