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The Folklore Edit

Discover the latest trends, new brands to know, designer interviews and industry news

Retail store interior with clothing racks and stylish apparel on display. Overlaid text reads: “Why your brand needs a wholesale storefront to scale in 2025 – Key insights for emerging brands looking to expand into wholesale.
Education

Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)

Wholesale doesn’t have to be hard. Discover why a dedicated storefront is essential for scaling your brand—and how The Folklore...
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Monthly grants and funding opportunities roundup – text-only graphic highlighting available small business funding resources.
Education

5 Grants and Funding Opportunities for Small Businesses This Summer

Looking for funding to grow your business? These 5 open grants offer up to $100K in capital, resources, and mentorship for smal...
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How to Secure Grant Funding for Your Business: Key Takeaways from Our Webinar
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How to Secure Grant Funding for Your Business: Key Takeaways from Our Webinar

Learn how to navigate grants, build authentic funder relationships, craft compelling proposals from industry leaders, and disco...
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The Smart Way Independent Brands Can Hire Vetted Freelancers with The Folklore
Education

The Smart Way Independent Brands Can Hire Vetted Freelancers with The Folklore

Whether you’re looking for a creative collaborator, a strategic advisor, or operational support, The Folklore helps you find ta...
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The Role of Women Artisans in Sustainable Production and Manufacturing
Education

The Role of Women Artisans in Sustainable Production and Manufacturing

The key part they play in driving artisanal design and promoting diversity in the fashion industry.
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Highlights from ARISE Fashion Week & Music Festival 2023
Education

Highlights from ARISE Fashion Week & Music Festival 2023

The event marks the start of the African fashion month calendar.
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How to Prepare Your Brand for the FW23 Digital Market Week
Education

How to Prepare Your Brand for the FW23 Digital Market Week

Our tips on making the most out of the virtual trade show event.
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7 Accelerator Programs and Funds Created for African and Black-Owned Brands
Education

7 Accelerator Programs and Funds Created for African and Black-Owned Brands

Organizations addressing the racial imbalance in fashion through mentoring, scholarships, funding and networking opportunities.
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The Rise of E-Commerce Platforms and the Impact on African Designers
Education

The Rise of E-Commerce Platforms and the Impact on African Designers

How they are rewriting the retail playbook and strengthening the business models of African brands for key export markets.
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