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The Folklore Edit

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Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)

Wholesale doesn’t have to be hard. Discover why a dedicated storefront is essential for scaling your brand—and how The Folklore helps you streamline operations, automate reorders, and make it easier for buyers to say yes.

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Why Your E-Commerce Brand Needs a Dedicated Wholesale Storefront (And How The Folklore Makes It Easy)
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Collage featuring five African beauty founders from The Folklore 50 Africa, including the creators of Arami Essentials, 54 Thrones, R&R Skincare, Skin Gourmet, and Suki Suki Naturals — each known for clean, culturally rooted skincare innovations.
Industry Insights

The Folklore 50 Africa: Beauty Founders Who Are Redefining Ritual and Radiance

Meet five visionary African beauty founders transforming skincare with purpose. From raw, edible formulas to minimalist self-ca...
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Collage of five African interior brands from The Folklore 50 Africa: minimalist wood furniture from Studio Badge, Moroccan candles by Côté Bougie, textile art from Something Good Studio, vibrant chairs by ile ila, and handcrafted ceramics by Jade Paton.
Industry Insights

The Folklore 50 Africa: 5 Brands Reimagining African Interiors

Discover five visionary women-led brands redefining African interiors through furniture, scent, textiles, and ceramics. These c...
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Collage of five influential African menswear designers featured in The Folklore 50 Africa: Lukhanyo Mdingi, Wanda Lephoto, Laduma Ngxokolo, Rich Mnisi, and Ifeanyi Nwune, each celebrated for fusing heritage and innovation in fashion.
Industry Insights

Menswear Designers Reshaping the Narrative

Meet the menswear designers redefining African fashion and masculinity. These five visionaries are using tailoring, streetwear,...
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The Folklore 50 Africa: Accessories Designers Making Statement Pieces
Industry Insights

The Folklore 50 Africa: Accessories Designers Making Statement Pieces

Accessories are taking center stage in African fashion, with a new generation of designers transforming jewelry and handbags in...
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Collage featuring the five womenswear designers selected for The Folklore 50 Africa campaign, representing African fashion innovation and creative leadership.
Events

The Folklore 50 Africa: Spotlight on Womenswear Designers

The Folklore 50 Africa honors five visionary womenswear designers whose work is reshaping fashion through bold storytelling, cu...
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Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence
Industry Insights

Announcing The Folklore 50 Africa: A New Chapter in Creative Excellence

The Folklore 50 Africa celebrates 50 visionary individuals and brands reshaping culture and commerce across the continent — fro...
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Fruché Channels Black Dandyism in Styles That Echo the 2025 Met Gala Theme
Member Stories

Fruché Channels Black Dandyism in Styles That Echo the 2025 Met Gala Theme

Discover how Nigerian fashion brand Fruché channels the spirit of Black dandyism in a collection that aligns perfectly with the...
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Sell Everywhere With The Folklore’s New Dropshipping & Multi-Marketplace Tools

Sell Everywhere With The Folklore’s New Dropshipping & Multi-Marketplace Tools

The Folklore just launched new multi-marketplace selling and dropship tools to help small brands streamline operations and expa...
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Everything That Happened at The Folklore This April

Everything That Happened at The Folklore This April

April was busy in the best way. From groundbreaking tech innovations to unforgettable brand mixers, we kept the momentum going ...
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